Our new graphic on the 6 Drivers of the Addiction Economy and the Enablers which allow it to happen.

Consultation draft of article showing that the Gin Craze of the 17th Century was the first Addiction Economy and not the Cigarettes of the 20th Century

Our recommendations to Government ahead of the second reading of the Tobacco and Vapes bill on 26th Nov. Re-attach vaping to smoking for a nicotine-free future.

Our conversations with hospitals, GPs, schools, local authorities and parents have led to these 5 recommendations to 're-attach' vaping to smoking and help young people quit

Our innovative approach for a pupil-led approach to vaping discussions in schools - please let us know what you think.

The ways that social media companies try, and succeed, in addicting us and how regulators should respond.

Response to Martin Wolf letter suggesting to help the NHS Labour should regulate the harmful industries causing the problems which overwhelm it

5 essential actions a Labour Government must take to help build a healthier Britain

Groundbreaking research into the causes of addiction and fundamental role of 5 key Economic Drivers.

Recommnndations from our research to support political responses to the harms caused by Ultra-Processed Foods.

AI and The Addiction Economy - a ‘lightening talk’ from Joe to members of the AI special interest group at the Royal Society of Arts in London.

Is our model of addiction disempowering or empowering? Our response to US blogger Michael Woudenberg who proposes that addiction is a personal choice and we are not the puppets of industry.

Our new White Paper proposing an Economic Model of Addiction and why it matters

Check out this compelling film short by Joe Woof which brings the voices of young people into this debate and takes a critical look at the influence of industry and misinformation about harms.

A new nicotine economy is being deliberately created under the guise of helping smokers quit, with the aim that nicotine vapes and pouches become just another ‘acceptable’ societal addiction like alcohol and gambling. It must be stopped in its tracks.

Essential reading if you want to give up something this New Year! If not, this is simply a fascinating insight into addiction and un-addiction.

Vapes positioning as a lifestyle product was the key their success - Sunak has more to do to prevent them becoming a popular recreational addiction.

Why this chart is not as straight forward as it seems

Great infographic from Joe Woof on how companies take the money and the harms are inflicted on, and paid for, by the rest of us.

Taken from a great book called ‘Dark PR’ which gives a detailed and referenced catalogue of how these different frames have been used to subvert regulation