Great research shows advertising works

Written By Hilary Sutcliffe

Addiction Economy Thought for Today - Back to our strapline 'it's not you it's them', a brilliant example of what we mean in this experiment from a group of young food activists at BiteBack.

Advertising works and this is exactly how! Much to the shock and surprise of 8 volunteers, the BiteBack team were able to predict exactly what food they would choose by orchestrating the same on and off-line marketing tactics companies use. Proper eye opening!

Here they are, let's give them lots of support. Me and Joe Woof really inspired by this approach.

https://youtu.be/TLf2gOrL1iM?si=m_ynmrDtpK-nbJm0

Hilary Sutcliffe
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