Cracking Down on Greenwashing: New Measures Against Misleading Claims
Addiction Economy Thought for Today - Disinformation is the 4th of our 5 Drivers of the The Addiction Economy and putting processes in place to penalise disinformation essential.
Greenwashing/Ethicswashing/Humanrightswashing/Trustwashing is one of the most insidious. Nice to see that the Competition and Markets Authority's Green Claims Code seems to be gaining teeth.
Global research finds 40% of green claims are misleading and the crackdown is starting to bite. Even things like cars been advertised in rugged landscapes are now prevented because of the subliminal associations. Good on them.
https://lnkd.in/eB8ufrUr
Love to know about any more of these sorts of initiatives. Do tag me if you know of them on Disinformation and Lobbying and parliamentary influence in particular.
Thanks Jane Shaw for the heads up on this. Congrats Cecilia Parker Aranha and others for making it happen.
https://lnkd.in/e_PaQX6c