Driver 2, Predatory marketing at work here

Addiction Economy Thought for Today - Number 2 of our 4 Drivers of the Addiction Economy is 'Predatory Marketing'.

This is the epitome of that and my outrage perfectly articulated here by ✌️John Brown. If anyone spots others, do send by DM, love to see them. Thanks to Jane Shaw for the heads up about this one.

All this is the work of the Labour Party and Tessa Jowell who decided to reclassify gambling as a leisure industry and allow it to do what it likes. We have the most lax rules in the world and I think the most harmed gamblers in the world as a direct result of this policy change.

I will be doing a review soon of the gobsmacking book Vicious Games - Capitalism and Gambling by Rebecca Cassidy, which shows how UK gambling changed from high street bookies with blackout windows who respected their punters, to the digital world run by money men using addictive product design and predatory marketing techniques to hook their customers and don't care a jot what happens to them. Easily on a par with cigarette companies.

The transformation of the UK market is such a perfect example of an Addiction Economy in action that we want to do a special case study on it.

Here is the Consultation Draft of White Paper on the Economic Model in case interested. Love any feedback for final paper being finished next week.

https://lnkd.in/enuF7_t4